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Empowering Seniors/Grandparents in the Digital Age

We believe technology should be accessible to everyone, regardless of age. The modern digital era offers many opportunities, and our mission is to bridge the gap between seniors by teaching the ever-evolving world of tech.

Creative Arrangment

Meet Our Tech Advocate

Hayden’s passion for helping people learn how to use technology comes from her vast experience in working for major corporate companies that offered services for WiFi, mobile phones, apps, security, and smart devices. She discovered that when customers needed to call the number for customer service for their internet service, they were only given 30 minutes of time with the customer service agent. This was not always enough time to resolve the issue.

Motivated by the desire to bridge this gap, Hayden decided to establish her own tech advocacy and training organization, dedicated exclusively to empowering seniors with the skills and knowledge needed to embrace technology confidently.

We recognize that teaching seniors to use technology is not just about teaching them the technical skills but also about offering a patient, understanding, and empathetic approach.

Through tailored training sessions, hands-on workshops, and one-on-one coaching, We aim to empower seniors to confidently use smartphones, tablets, computers, and other digital devices.

Our approach focuses on breaking down complex technical concepts into simple, understandable terms, ensuring that seniors can learn at their own pace without feeling overwhelmed. We seek to foster a sense of community among the participants, facilitating peer-to-peer learning and creating opportunities for seniors to share their knowledge and experiences.

Meet Hayden Baca

Founder and Tech Advocate

Hayden is a seasoned technology consultant with over 20 years of experience in the industry. She founded UnSavvy Strategy with the goal of making technology accessible to everyone.

Our dedication to customer service is this:


We are here until you are completely satisfied and confident with using your technology device and service. 


With experience in going into people’s homes to install security systems, setting up smart home devices, WiFi light bulbs, smartphones, wearable devices (such as smartwatches and health devices), smart TV, video door bells, and more.

Hayden is a trusted Tech Advocate who provides help with setting up and using equipment of all kinds.

Recognizing that seniors have unique needs and challenges, Hayden has partnered with local retirement communities, senior centers, and organizations to extend her outreach.


By collaborating with these establishments, we can reach a wider audience and customize our training programs according to the specific requirements and interests of each community.

Our Story

In today's digital age, staying connected is more important than ever. However, we noticed a significant group was often left behind: our beloved seniors. Recognizing the challenges and barriers they face in adapting to new technologies, Unsavvy Strategy was born. Our goal? To empower seniors to confidently navigate the online world, reconnect with distant loved ones, and rediscover the joy of lifelong learning

Why we do what we do

Every tablet turned on for the first time, every video call made to a grandchild, and every online scam avoided is a testament to our passion and commitment. We've seen firsthand the transformational power of teaching seniors technology, and it fuels our drive to do more every day.

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Our approach

woman holding phone. Technology for seniors, grandparents, learn tech, mobile phones, grandma, grandpa, grandfather, grandmother. Learn how to use tech and get tech support in Amarillo Texas and surrounding states

Tailored tech education:

We recognize that every senior is unique. Our personalized approach ensures that everyone, from tech novices to those more familiar, can benefit. From setting up smartphones for the first time to exploring ebooks and audiobooks, we've got it all covered.

Beyond just tech support

At the heart of our services is a genuine desire to connect. It's not just about the devices or the apps; it's about the stories shared, the connections rekindled, and the world explored.

We invite you to be a part of our movement. Whether you're a senior eager to dive into the digital world or a loved one hoping to introduce technology to someone special, Unsavvy Strategy is here to guide, support, and celebrate every digital milestone with you.
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